Belgian Waffle Ride: North Carolina

Welkom to the fifth Annual Belgian Waffle Ride NC, which will take place on October 4 near Asheville, which is an incredible destination that has recently been severely impacted by Hurricane Helene. We will be working with local groups to address the course and property damage that has happened and raise money for hurricane relief in the local community.
This year we are planning a shorter and less hilly route that still features so much of the area’s glorious greenery. The race will be the seventh and maybe hilliest of the Belgian Waffle Rides. Regardless of the length it ends up being in 2025, there'll be a fair bit of climbing, earning it the title of THE HELL OF THE EAST. It’s probable the race will be run in hot and humid conditions, compounding the difficulty of the dynamic Unroad sectors.
Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, the BWR, with a Belgique theme, is an unusually difficult Unroad Race. There are three distances on offer: The longer Waffle Ride, the half as long Wafer Ride, and for those looking to get a taste of the fun without the life-changing training commitment we’re offering the Wanna Ride. This fifth annual BWR NC event will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unique opportunity to race alongside their heroes.
The BWR Unroad Expo promises to be a cool cycling party and is open to the public. A variety of beers reflecting the incredible brewing crafts of the region's best brewers will be a featured attraction for this unique occasion. Attendees can peruse a wide range of offerings from event sponsors and over 40 vendors! Racers and event patrons will be treated to Belgian waffles and plenty of food options for attendees.
Here is the previous Course Information:
WAFFLE –
https://www.strava.com/routes/3208237795056275232
~116-miles / 187-km
~11,000 feet of climbing
~16 Unroad sectors
~ 39% Unroad - All the surfaces!
3 Queen/King of the Mountain segments
3 Queen/King of the Dirt segments
3 Queen/King of the Sprint segments
7 Feed Zones
WAFER –
https://www.strava.com/routes/3223470868275852808
~68.5-miles / 110-Kilometers of pure pedaling perversity
~7,400 feet of climbing
~12 Unroad sectors
44% Unroad - All the surfaces?5 Feed Zones
WANNA –
https://www.strava.com/routes/3223472483267310088
~33.4-miles / 54-km
~3,400 feet of climbing
~5 Unroad sectors
35% Unroad - Most all the surfaces
3 Feed Zones
What do riders get?
Large Branded Musette Bag from that contains many important items -
$20 BWR BUCKS for use with BWR partners
Neversecond product - Official Performance Nutrition Partner
Sponsor swag of many varieties
Race Number & RFID Tag (for official finishing time)
Styrkr gels - Official Gel Partner along with The Feed musette bag at The Feed booth
Official T-Shirts and BWR gear are available for purchase at the Mumu booth.
Waffles are from Unwaffle
Beer is provided by The Lost Abbey from Vista, CA
Note: T-shirts and other merch will be available at registration and the merchandise booth at each venue.
Schedules and courses are subject to change—because, you know, life.
Gear Up!
For all things BWR, head to the MUMU BWR COLLECTION.
Questions about BWR products? Hit us up at bwr@mumuapparel.com.
Exclusive BWR Rider Discounts! 🎯
✅ 20% OFF Your First Neversecond Order – Use code BWR20 at checkout→ Shop Now
✅Exclusive Deal: To kick your training off right, The Feed is giving you a BWR welcome gift.
Get a free BWR bottle and a Styrkr Tryout pack with any purchase of $50 or more.
To learn more, visit https://belgianwaffleride.bike
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