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Welkom to the most unique cycling event in the U.S., the Belgian Waffle Ride, affectionately known as the BWR

The Hell of the (Mid) West takes place in the fall, closing out the Quadrupel Crown of Gravel, and the gravel season. A mostly off-road parcourse throughout the northeast region of Kansas was carefully designed to provide double the elevation per mile than many events in the region, giving this event has a unique punchy complexion. It’s hallmarks include two extended cyclocross courses through the Snake Farm and some wonderful single-track to surprise and delight all. There are three distances - Waffle, Wafer (80-ish miles) and Wanna (40-ish miles).

• 121 miles

7,000 ft of elevation gain

• 89% Unroad 

The only Euro-style Spring Classics on American soil, this BWR in Kansas is being hosted by Sunflower Outdoor and Bike Shop. Sunflower has been a staunch partner of cycling events, teams, and promoters throughout its nearly 50-year history. The shop has provided sponsorship for local teams and riders in every discipline, supported 67 events from the local to national level, and teamed up with NICA and the Steve Tilford Foundation to launch NICA’s inaugural season in Kansas in 2021. An industry leader and perennial “Best Bike Shop in the USA,” Sunflower is the perfect host of the most unique cycling event in America’s unfurling of the Belgian flag in the Mid-West. 

Equally exciting for us is the partnership with have with the bike-minded folks at Free State Brewing Co, especially Chuck Magerl, who not only founded the brewery on a passion for beer, but his background in biology, engineering and history is the foundation of the brewery, and he remains an avid student of all things beer (and bikes). Free State has created the Grand Cru of beers, the Badass Ale, as a Belgian Quadrupel to commemorate the BWR KS being the the fourth and final stop of the Quadrupel Crown of Gravel. Don’t let the smooth, malty taste fool you. It packs an 11.7 ABV, the likes of which all finishers will get to revel in, however delirious they might be before or after imbibing. 

For those that have had the privilege of racing or riding in Belgium, you know its a flat country, like Holland, with the occasional berg to break things up, but these climbs, 8 9 often on cobble stones, are typically around 1-km in length. When you look at the spring classic profiles their routes have myriad little bumps but no actual sustained climbs. And while everyone thinks of Kansas as this perpetually flat state, many of them will think “we’re not in Kansas anymore,” when confronted with the rolling bergs of north-east Kansas, where Lawrence is. Of all the BWR courses, this one’s elevation profile most resembles what riders would get in Belgium. Ok, back to Kansas, Lawrence not only is an important city for cycling in Kansas, it is also for the country. 

Kansas has a rich cycling history and is the home state of many notable riders, including Scott Moninger, the winningest racer in American cycling history. And then there is Steve Tilford, who was the first US MTB National Champion, a two-time US Cyclocross National Champ, and a 7-time US National Team member in road and cyclocross. Perhaps more impressively, Steve captured the UCI World Mountain Bike Championships Master title, in Mont. Ste. Anne, Quebec, in 1998, becoming the first American to do so. He repeated that feat, winning the 2000 UCI World Mountain Bike Championships Master in 10 11 Bromont, Canada, by 5 minutes over second place. This BWR is being held in honor of Steve and is raising money for the Steve Tilford Foundation, which is a natural for us, since Our Monuments of Cycling team were all lucky enough to ridden and raced with Steve over the years, and we are lucky enough to have called him friend. 

Kansas has hosted several US National Championships in cyclocross and road racing, and is considered the birthplace of gravel, with the iconic Unbound Gravel event since 2006 and the more recent Grinder Nationals. In fact, Sunflower’s own President, Dan Hughes, is a four-time winner of that event. From the sweeping winds of the Flint Hills to the challenging local relief of the glaciated northeast hills, and from the urban trails of its eastern cities to the lakeside trails of the west, Kansas offers challenging and scenic routes and races for riders of all ages and levels

Lawrence has welcomed many cyclocross, MTB, and road racing events and is home to the infamous grass track velodrome, which served as the launching pad for individual pursuit world record holder and USA track team member Ashton Lambie. In 2005-2007, the University 12 13 of Kansas was host to the US Collegiate Road Racing Championships, held on and around the KU campus and environs. The US National Cyclocross Championships were held in the Lawrence area in 2000 and again in 2007- 2008. Lawrence has been home to numerous professional riders and cycling organizations, including the Kansas Cycling Association and the Steve Tilford Foundation. Notable courses in the area include the Tour of Lawrence, whose road race features 5000 feet of climbing in 50 miles; the Perry Lake Road Race, which was the National Collegiate Championship event in 2005-2007; and the Downtown Lawrence Criterium, whose figure-8 course is one of the fastest and most wide-open races in the nation. Area trails include the paved 23-mile Lawrence Loop, the challenging Clinton Lake North Shore MTB Trails, the Perry Lake MTB Trails, and the fast and fun Lawrence River Trails just blocks from Lawrence historic downtown. To be sure, we’ve tried to weave in most all of these glorious Lawrence features into the Steve Tilford inspired  Waffle and 111.11-km Wafer courses.

Lawrence Kansas main street


Lawrence, Kansas is a city happy to be what it is:  a city doing things in its own way, with free thinkers not trying to be anyone else. Lawrence has continually defined itself as an open, energetic and welcoming community. The arts and foodie scene can be enjoyed through Lawrence’s many art galleriesand restaurants. You’ll find live music almost every day of the week in Lawrence’s live music venues. The walkable downtown district, known to the locals as “Mass Street” is the top destination in Kansas and offers unique shoppingcoffee shops, and entertainment. Explore the history of the area at the Watkins Museum of History or with a self-guided tour. Lawrence is a college town with two universities, the University of Kansas (KU) and Haskell Indian Nations University. Explore the attractions on KU’s campus including the Natural History MuseumDole Institute of PoliticsSpencer Museum of Art, and DeBruce Center – where you can view Dr. James Naismith’s original rules of “basket ball”. Lawrence has no shortage of beautiful outdoor spaces to enjoy including more than 50 public parks, Clinton State Park, and Baker Wetlands. Explore all there is to do in Lawrence, KS as you plan your Belgian Waffle Ride agenda.

Friday, OCTOBER 14

6:00–8:00 pm VIP Dinner / Tilford Foundation Fundraiser @ Sunflower Outdoor and Bike
8:00 pm G. LOVE & SPECIAL SAUCE CONCERT @ Capital Federal Stage, 8th & Mass | All Ages | 6 p.m. Gates

Saturday, OCTOBER 15

7:00–9:00 am Expo vendor load in @ 8th & Massachusetts
8:00 am Pablove Breakfast Burrito Ride Open to all!
10:00–6:00 pm BWR Expo @ 8th & Massachusetts
Noon–6:00 pm Beer garden @ 8th & Massachusetts
1:00 pm Nutrition & Hydration strategy w/ Source Endurance
10:00–6:00 pm Race registration @ Sunflower Outdoor & Bike
3:00 pm Rider Briefing @ Capital Federal Stage
6:00 pm Unroad Expo Closes
7:00 pm Get Up Kids Concert (FREE)

Sunday, OCTOBER 16

6:00 am Venue opens - Coffee & waffle gorging commences
7:30 am Waffle start
7:45 am Wafer / Wanna start
5:00 pm Awards ceremony @ Capital Federal Stage
6:30 pm Course closes

Route Information

We will provide the final routes, once permitted, the day before the event. NEW Route for 2022 will be around 130 miles.



111.11-miles / 179-Kilometers ~6,350 feet of climbing
86% Off-road/gravel, rocks, sand, grass and mud
9 definitive climbs with never ending undulations
Steepest grade of 18%
21 definitive sectors / 95-miles worth of off-road/gravel
1 Cyclocross sector of 6.5-miles
3 KOM Sectors
3 KOS Sectors
3 KOD Sectors
5 Feed Zones
Numerous Water Crossings


69-miles / 111-Kilometers ~3,600 feet of climbing
95% Off-road/gravel, rocks, sand, grass and mud 4 definitive climbs with never ending undulations
Steepest grade of 14%
3 road sectors / 5.7-miles worth / 63-miles of off-road/gravel
1 Cyclocross sector of 6.5-miles
3 Feed Zones
Numerous Water Crossings


36-miles / 60-Kilometers ~1.500 feet of climbing
90% Off-road/gravel, rocks, sand, grass and mud 1 categorized climb with never ending undulations
Steepest grade of 10%
2 off-road sectors / 4-miles worth / 32-miles of off-road/gravel
1 Cyclocross sector of 6.5-miles
1 Feed Zone
Numerous Water Crossings

built for this