• EVENT INFO

    CANYON BWR PURE CYCLING EXPO

    Friday, May 3 @ Canyon Bike – Saturday, May 4—10am to 8pm and Sunday, May 5—5am to 9pm

    WAFER AND WAFFLE RIDES

    Sunday, May 5, 2019

The most unique cycling event in the country, the Canyon Belgian Waffle Ride, is back for its eighth edition of pedaling perversity. Created as an extremely challenging cycling event in the spirit of the great one-day spring classics of Belgium, the Canyon Belgian Waffle Ride (BWR) will return to North County San Diego on May 5, 2019. There will also be a shorter, and only half as painful Belgian Wafer Ride, as well as a NEWLY revised BWR Pure Cycling Expo Festival (Friday, 5/3 – Saturday & Sunday, 5/4 & 5/5), hosted at Canyon Bicycles in Carlsbad, California on Friday night for the VIP event and the Lost Abbey in San Marcos for Saturday and Sunday.

The Canyon Belgian Waffle Ride is a one-day cycling fête nestled in the shadow of the area’s tallest peak, the famous Double Peak, which will cause serious pain near the end of the two-wheeled march of death that’s become known as the Hell of the North (County).


THE RIDE SPECS
– 140 Miles/227 Kilometers | 68 Miles/109 Kilometers (Wafer Ride)
– 13 Categorized Climbs (Including Three Category 2 Climbs)
– 13,000 Feet of Climbing | 6,500 Feet of Climbing (Wafer Ride)
– 17 Dirt Sections totaling over 40 miles (Long, Sandy, Wet, Rocky, Hilly, Ugly)
– 14 Water Crossings, or Foot Bridge Crossings
– 3 King of the Mountain segments
– 3 King of the Dirt segments
– 3 King of the Sprint segments
– 10 Feed Zones

CANYON BWR PURE CYCLING EXPO | PARTICIPANT CHECK-IN

This year we’ll be hosting a VIP event at Canyon on Friday, May 3, which will feature a full course reveal presentation, food, Lost Abbey beer and fun presentations. Saturday and Sunday will feature the CANYON BWR PURE CYCLING EXPO, May 4th and 5th, 2019, at the Lost Abbey in San Marcos.

The Saturday and Sunday Expo is FREE and open to all riders, their families, and the local cycling community. Friday night at Canyon is a VIP event and can be attended for an additional fee. Every day will include myriad cycling friendly brands showing their wares, and there will be food trucks, music, free-flowing Lost Abbey beer and plenty to learn about the courses that will be ridden the next day.

The Expo is a powerful, fun way for brands to share their message and products with more than 3,000 cycling enthusiasts. The Expo attracts cyclists from all backgrounds and disciplines, all engulfed in the excitement of the unique weekend. It’s the perfect opportunity to celebrate the glories of cycling with a group of fanatics.


CANYON BWR WAFFLE FEAST AND RIDES | POST RIDE CELEBRATION

As in years past, the Start/Finish will be held at the Lost Abbey Brewery in San Marcos. Sunday, May 5, 2019 is the complimentary pre-ride Belgian waffle feast, punctuated by both the Canyon Belgian Waffle Ride and it’s shorter sibling, the Belgian Wafer Ride (half the distance). Both during the events and after revelers enjoy the Belgian inspired ales of the Lost Abbey and a feast from Gear Grinder Grill. Finishers are treated to all sorts of culinary delights, delicious beverages, post-ride comforts from sponsors, and the elation that only an accomplishment like finishing the Canyon BWR can provide.


WINNER’S JERSEYS CATEGORIES

Borrowing from Grand Tour dynamics with their multiple categories, we have many categories within the overall event for both men and women, including:

GC (overall General Classification winner/yellow jersey)
King/Queen of the Canyon (New this year)
King/Queen of the Mountain (KOM winner red/white waffle-dot jersey)
King/Queen of the Sprint (green jersey)
King/Queen of the Dirt (red jersey)
Hardman/Hardwoman (Belgian Hardperson/blue jersey)
kUDOs Jersey (awarded to the rider(s) who is considered the most spirited, positive and happy rider, named in honor Udo Heinz/orange jersey)
Best Overall Team ((top 4 (of 5) riders’ combined times—Male, Female and Co-Ed winners/white jersey))


WEEKEND HIGHLIGHTS

The 2019 Canyon Belgian Waffle Ride & Pure Cycling Expo Weekend is choc-full of adventure, excitement and fun for all.

- A three-day expo festival hosted by Canyon Bicycles and the Lost Abbey—featuring the finest cycling, lifestyle and fitness companies, food trucks, music and free flowing Lost Abbey beer.
- Start/Finish festival at the Lost Abbey Brewery in San Marcos, CA
- Family friendly event for the enjoyment and celebration of all; Flemish and non-Flemish alike
- 1,500 riders and their partners humbly and excitedly participating in the event’s pageantry and positivity
- One crazy course and one shorter, less crazy course: two levels of insanity to choose from
- A lavish Belgian feast, before, during and after
- Commemorative finishing awards and Lost Abbey libations
- One powerful weekend in celebration and support of our friends at San Diego Mountain Biking Association (SDMBA)

WEEKEND SCHEDULE
MANDATORY PACKET PICK-UP ON FRIDAY AND SATURDAY
Friday, May 3 –VIP Event

@ Canyon Bicycles, 5600 Avenida Encinas, Carlsbad, CA 92008
3pm-8pm Expo Open
Onsite Registration
Pre-Reg Racket Pick Up
Course Reveal Presentation
Vendors, Food Trucks, Music, Free Flowing Lost Abbey Beer

Saturday, May 4
@ Canyon Bicycles, 5600 Avenida Encinas, Carlsbad, CA 92008
10am—6pm Expo opens
*6pm-8pm Reg and Packet Pick Up Only, No Vendors
Onsite Registration (if not sold out)
Pre-Reg Packet Pick Up
Course Reveal Presentation
Vendors, Food Trucks, Music, Free Flowing Lost Abbey Beer

Sunday, May 5 (Start and Finish Line and Post Race Expo)
@ The Lost Abbey Brewery, 155 Mata Way, San Marcos, CA 92069
NO REGISTRATION. PRE-APPROVED PACKET PICKUP FOR ADDITIONAL FEES
5:00am—Complimentary breakfast (Waffles and more) engorging commences
7:00am—Roll out wave for Pros
7:10am—Roll out wave 2 (Women)
7:20am—Roll out wave 3
7:30am—Roll out wave 4
8:00am—Roll out Wafer Ride
10:30am—Kegs are flowing
5:00pm—Awards ceremony